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ID: 013687

Marketing management ; vol 7 / Dayal,Raghubir (ed); Zachariah, Peter (ed); Rajpal, Kireet (ed)

1996

Zachariah, Peter, ed	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Mittal, 1996.
Description	vi,324p
Series	Encyclopaedia of Economics, Commerce & Management-Vol.7
Standard Number	81-7099-641-4-(Vol.7)

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
129176	658.03 Enc	Main	On Shelf	General	Churchgate

ID: 224763

A book of marketing management for M.B.A. semester - 2 / Tembulkar, Aparna A

2017

Tembulkar, Aparna A	Book
	0 Rating(s) & 0 Review(s)

Publication	Pune, Nirali Prakashan , 2017.
Description	[vi],224p.
Standard Number	978-93-83750-58-0 pbk.

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192956	658.8 Tem	Main	On Shelf	General
192957	658.8 Tem	Main	On Shelf	General
192958	658.8 Tem	Main	On Shelf	General

ID: 128456

A comparative study of marketing strategies adopted by Nikhil Adhesives Limited (Mahacol) and Pidilite Industries Limited (Fevic / Rana, Kusum Maya

2011

Rana, Kusum Maya	Dissertation
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, SNDT women's university, 2011.
Description	xiv,223p.

Key Words

Guide : Dr. G. Y. Shitole ; Dissertation ; Degree : MPhil Commerce

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T06574	658.8 Ran	Main	On Shelf	Reference Work	Churchgate

ID: 048483

A Textbook of marketing management / Sharad Kumar

1997

Kumar, Sharad	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, 1997.
Description	viii,226p

Key Words

Management Studies

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Accession#	Call#	Current Location	Status	Policy	Location
133918	658.8 Kum	Main	On Shelf	General	Churchgate

ID: 056456

Advertising & sales promotion / S H H Kazmi, Satish K Batra

2001

Kazmi, S H H	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Excel Books, 2001.
Description	579pgraphs,ill.
Standard Number	81-7446-259-7 pbk.

Key Words

Management Studies

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143894	658.8 Kaz/Bat	Main	On Shelf	General	Churchgate

ID: 056650

Advertising, sales and promotion management / S A Chunawalla

2001

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Himalaya, 2001.
Description	513pill.
Standard Number	81-7866-088-1

Key Words

Management Studies

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Accession#	Call#	Current Location	Status	Policy	Location
144014	658.8 Chu	Main	On Shelf	General	Churchgate

ID: 118955

Advertising, sales and promotion management / Chunawalla, S A

2005

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd rev ed
Publication	Mumbai, 2005.
Description	[4],560p.
Standard Number	81-8318-064-7 pbk.

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152435	658.8 Chu	Main	On Shelf	General

ID: 249211

Advertising, sales and promotion management / Chunawalla, S A

2020

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	Mumbai, Himalaya publishing house, 2020.
Description	[vi],418p.
Standard Number	978-93-89951-89-9 pbk.

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203506	658.8 Chu	Main	On Shelf	General

ID: 163445

Analytical marketing / Simon, Leonard S; Freimer, Marshall

1970

Simon, Leonard S	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Harcourt, Brace & World, 1970.
Description	xv,346p.
Standard Number	0-15-502645-3

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098006	658.8 Sim/Fre	Main	On Shelf	General

ID: 066590

Ascending the value spiral : from insight to innovation / S Ramachander

2002

Ramachander, S	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Books, 2002.
Description	286p
Standard Number	81-7829-105-3 pbk.

Key Words

Management Studies

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145190	658.8 Ram	Main	On Shelf	General	Churchgate

ID: 046746

Basic in export marketing

(n.d.)

	Book
	0 Rating(s) & 0 Review(s)

Publication	Ahmedabad, Entrepreneurship Development Institute of India, (n.d.).
Description	vi,23pill
Standard Number	PI 900119 pbk.

Key Words

Economics and Commerce

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Accession#	Call#	Current Location	Status	Policy	Location
135205	382.6 E D I	Main	On Shelf	General	Churchgate
135206	382.6/E D I	Main	On Shelf	General	Churchgate

ID: 055839

Basic marketing : a global-managerial apprach / William D Perreault, E Jerome McCarthy

c1999

Perreault, William D	Book
	0 Rating(s) & 0 Review(s)

Edition	13th ed
Publication	Boston, McGraw-Hill, c1999.
Description	xxiv,791(31)pill.
Series	The Irwin/McGraw-Hill Series in Marketing
Standard Number	0-07-115833-2 pbk.

Key Words

Economics & Commerce ; Management Studies

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141367	658.8 Per/McC	Main	On Shelf	General	Churchgate

ID: 013447

Basic marketing : principles and practice / Tom Cannon

1996

Cannon, Tom	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed
Publication	London, Cassell, 1996.
Description	xiv,450pill.
Standard Number	0-304-33221-6 pbk.

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
129148	658.8 Can	Main	On Shelf	General	Churchgate

ID: 193845

Blue ocean shift : beyond competing; proven steps to inspire confidence and seize new growth / Kim, W Chan; Mauborgne, Renee

2017

Mauborgne, Renee	Book
	0 Rating(s) & 0 Review(s)

Publication	London, Macmillan, 2017.
Description	xi,322p.
Standard Number	978-1-5098-3216-3

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181307	658.8 Kim/Mau	Main	On Shelf	General

ID: 249864

Business essential : marketing and promotion / Sharma, Ajay Kumar

2015

Sharma, Ajay Kumar	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Random Publications, 2015.
Description	xii,280p.
Standard Number	978-93-51117-17-9

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203156	658.8 Sha	Main	On Shelf	General

ID: 183626

Business essential: marketing principles

2010

	Book
	0 Rating(s) & 0 Review(s)

Publication	United Kingdom, BPP learning media, 2010.
Description	viii, 506p.
Standard Number	9780751768275 pbk.

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172045	658.8 Mar	Main	On Shelf	General

ID: 066656

Business marketing management : a strategic view of industrial and organizational markets / Hutt, Michael D ; Speh, Thomas W

c2003

Hutt, Michael D	Book
	0 Rating(s) & 0 Review(s)

Edition	8th ed
Publication	Singapore, Thomson Asia, c2003.
Description	xxx,714p.
Standard Number	981-243-888-2 pbk.

Key Words

Management Studies

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Accession#	Call#	Current Location	Status	Policy	Location
149122	658.8 Hut/Spe	Main	On Shelf	General	Churchgate

ID: 132423

Business to business marketing : strategies and implementation / Michel, Daniel; Naude, Peter; Salle, Robert; Valla, Jean-Paul

2003

Michel, Daniel	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Palgrave Macmillan, 2003.
Description	xviii,469p.
Standard Number	978-0-2305-2727-0 pbk.

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167904	658.8 Bus	Main	On Shelf	General

ID: 162819

Bussiness and developing countires : A study of the role of private enterprise in economic development: A series of analyses and position based on research of the deibold institute / Deiebold Institute

c1973

Deiebold Institute	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, UBS, c1973.
Description	121p.ill.

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Accession#	Call#	Current Location	Status	Policy	Location
061259	658.8 D.I.	Main	On Shelf	General

ID: 138403

Case study solutions : marketing / Kaushal, H

2010

Kaushal, H	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd rev & enl ed
Publication	Chennai, Macmillan, 2010.
Description	xiv,296p.
Standard Number	978 1403-92409-4 pbk.

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Accession#	Call#	Current Location	Status	Policy	Location
166778	658.8 Kau	Main	On Shelf	General